My name is Omar de la Serna
Welcome to my portfolio
My Work

Portfolio

A collection of my work

Corporate Identity

ELC Consulting

Print

Collection of Work

Brand Identity

Twisted

UI & Web

Fanalyze

Print

Cabinet Artwork

Illustration

Collection of Work

Identity

Collection of Work

Misc

Collection of Work

Logo

Collection of Work

Skills

Corporate Identity

Branding

Logo

UI

Print

Illustration

Web

Photo Editing

Typography

Video Editing

Tradeshow

Production

my process

My creative process utilizes a model known as R.E.D.I.

  • RESEARCH & ANALYSIS

    Who, What & Why

    A problem statement is created from a questionnaire and/or interview to determine keywords, target audience, etc. A storyboard is then made and presented to the client to give a more visual representation of the analysis taken from the problem statement.

  • EXPLORATION

    Brainstorming & Thumbnail Sketches

    This phase incorporates brainstorming of keywords established from the problem statement. Thumbnail sketching also accompanies the brainstorming, to further dive into conceptualization.

  • DESIGN

    Variations & Refinement

    The "Design" phase involves narrowing down at least 3 concepts, and providing variations of those concepts. Once a concept is chosen, another set of variations take place and ultimately refined.

  • IMPLEMENTATION

    Final Approval & Production

    Once client approves the final design, mockups are then created and a presentation of the concept takes place. The project is then taken into final production and handed to the client.

ABOUT ME

A little bit of creative and personal information

Omar de la Serna

 Graphic Designer

Hello, my name is Omar de la Serna, and I’m a Graphic Designer based out of San Jose, CA.

I love the creative process, especially knowing that not only can it help in what I do as a Designer, but in other aspects of life and problem solving. A majority of my career has been spent within the video game industry, doing everything from print production, brand identity, web design, UI/HUD design, photography and video editing.

Other interesting facts about me… In my younger days I used to be in a Hip Hop dance group. I consider myself a closet emcee (rapper) and still dabble in writing and an occasional freestyle. I was born in Oakland, raised in San Jose, lived out in Sacramento and Hawaii, then eventually came back to San Jose.

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